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PREFERENCES
Many of our customers would like to hold multiple preferences against their recipients. Perhaps the preferences highlight the types of email you are sending out: newsletter, offers, transactional, etc. Perhaps they are focused on specific brands or frequency of communication. In the past the Email Manager functionality in this area was limited. The changes we have made now provide the following:
•Multiple preferences can be configured, with space available for a description on preference use, Terms and Conditions and adjustable display names.
•Preferences can be updated via List Load, Drop Folder, via the API or by recipients themselves through an updated preferences page.
•Default Preferences can be assigned to specific creatives (ensuring the wrong creatives is not sent to the wrong audience.
•List Query has been updated allowing you to create lists of recipients holding or not holding specific preferences. You can also create Smartlist for ease of query and campaigning.
•The existing opt out (Unsubscribe) functionality is maintained and does not change.
•All the changes above are supported with detailed back end auditing, so we when and know how a recipient became opted in or out to each preference and what the preference details were at the time of change.
For more details on the preferences changes please see Alterian Preferences Best Practices.
LIST UNSUBSCRIBE
Email complaints over time have a negative impact on Email deliverability. One of the key reasons for complaints is an inability to unsubscribe, or a lack of trust that a standard unsubscribe method will be honored. List unsubscribe provides an easy to find unsubscribe mechanism built into the email client itself. This will be appreciated by recipients and limit complaints.
It is seen as a positive action by ISPs including AOL, Hotmail, Gmail, Yahoo! and many Spam filters. Including List Unsubscribe is an email best practice that all mailers should follow so we will be including a header to provide this functionality from email Manager 6.3.0 onwards. An example of how a List Unsubscribe header looks in Gmail is shown below. If you have specific functional requirements where you would rather opt your Email Manager account out of this new feature, please contact the Alterian support team.
MD5 HASHING
At times it is useful to simply MD5 hash a variable in Email Manager. An MD5 hashing modifier can now be applied to any variable used within an Email Manager link or as part of a creative. Please see Alterian Hashing and Encoding Content V3.
SINGLE EVENT VIEW – REGISTRATIONS
When a Single Event View (SEV) registration is created between Email Manager and a Campaigns Solution, Email Manager will immediately start to create event files for this specific registration. Previously if a registration was removed without being disabled through Campaigns Email Manager would continue to create these files. We have added functionality that will suspend any registration that has not activity pulled a file for ten days. If a file is pulled during this period, the suspension will be lifted, and files will be created again. We will not automatically create the missing files. After a further five days of inactivity the registration will become disabled and we will automatically cleanup any previously created files for this registration.
| Last Day of Activity (Files Pulled) |
Description |
Event Files ?
|
| 0 |
Active |
|
| Plus 10 Days |
Suspended |
Existing files retained. No new files created. |
| Plus 15 Days |
Disabled |
All existing files deleted. |
|
